In European and American countries, the organizer must bear the burden of proof.  In recent years, our country also got fast development in this respect.  The presumption of innocence is an important cornerstone of a society governed by law.  If we are to allege wrongdoing by our competitors or customers, we must provide sufficient evidence.  Many friends submit evidence to Amazon that is often emotional, subjective and ignores objective facts.  So how do we provide sufficient factual evidence?

We need to be alert when we see a frequent increase in negative reviews of our products.  As professional Amazon sellers, we not only need to sort out the bad reviews, but also need to download the buyer reviews and return reason data from Amazon's background.  In this way, we can effectively judge whether a bad review is fair and objective.  Many people claim that their products have been maliciously reviewed, but Amazon gets embarrassed when, during the verification process, it finds that multiple customers have mentioned the problems.

Second, there are several steps to take when we find that we are being subjected to a concentration of unobjective or malicious negative reviews:

(1) Keep the screenshot of the content of the bad comment: the screenshot should clearly show the ID of the person who left the comment, the time and the content of the comment;

(2) Query the order information of bad reviews: the need to clearly display the time period of the order placed by the reviewer, as well as the purchase time of other malicious bad reviews;

(3) Analyze the misinformation and attack part of the evaluation content: we need to combine the buyer's evaluation and return reason data mentioned above for a detailed comparison, but also need to combine the evaluation of other normal users on the criticism part of the bad review content.  In this way, we can expose misinformation, malicious attacks, and overly negative descriptions of the other side, providing evidence that the other side's views are false

(4)  Finally, as a seller of Amazon, we should stick to the principle of good faith and should not use immoral or even illegal means to deal with competitors or malicious comments.  In the face of these problems, we need to calmly analyze, provide sufficient evidence, appeal to Amazon platform, and let the platform to deal with these problems.

(5)  At the same time, we also need to start from our own, improve product quality and service level, increase the number of positive comments, so as to better protect their interests and reputation, obtain more customer trust and support.